Our photography fees and costs to cover a commercial assignment are broken down in the following ways: Production Fee, License Fee, and Expenses.
This is often referred to as the “photography fee” or “creative fee”. Simply stated, it is the cost to the client for our photographic services to shoot your project. It takes into account our experience, creativity and professionalism. This fee also includes the session fee as well as additional other hours that are unique to commercial photography which include digital time, pre-production, and post-production time. The pre-production and post-production time often are the most expensive part of the production fee. Pre-production is the time spent before the session arranging, coordinating, and organizing which will greatly help the shoot to run smoothly and quickly. Post Production time is the time spent breaking down a set, and the follow-up to complete the job. In order to fairly and accurately provide an estimate for the clients project, the information from the client is critical.
This is for the license to use the images we create for you. Per U.S. copyright laws, each image is copyrighted to the photographer. This means the creator of the image is also the owner of the image. Licensing photo usage from Barb Bergeson Studio Gallery is simple. Generally, photos are licensed to the client as one-time, non-exclusive, North American rights. Other rights are licensed as needed by the client. Such rights are, or can be, quite involved with many combinations of rights granted. Every project is not the same and the costs to photograph any particular project can vary a great deal. In general, a small business owner who only has a single subject to be photographed and only needs the photo for a short amount of time in a local market will pay a relatively small fee. This is contrasted with a large multinational corporation which may need many subjects photographed and will use the photos for a long time, in a national ad campaign.
These are the general costs that are incurred to complete a project. They include but are not limited to costs for mileage, travel, digital imaging, printing, shipping, assistants, rentals, lighting, hiring models, and any other expense that is required. Our estimates will clearly detail what expenses will be needed for your project. After discussing your project with you, we will research and provide you with an estimate which should be signed and returned before work is undertaken. Estimates are based on information received and are therefore subject to change if the job changes at any stage.
Barb Bergeson Studio Gallery is committed to helping you create the look, quality, and professionalism you need. Contact us for any other questions you have!